Antibacterial Denim Finishing
Durability of a jean is directly proportional with the number of domestic washes. Most of the times people don`t wash their jeans because they are dirty, but they have a smell. Most common reason of smell is bacterial activity. When an antibacterial finishing is applied on the jeans and it is communicated correctly there is a probability that the need of domestic wash will decline. 
According to several assessments in our industry, consumer care is one of the most significant areas of impact in the lifecycle of a pair of jeans.
As the number of washes decrease, the amount of water and chemicals used during domestic care will be reduced. The original R&D project`s idea was based on this ideology. 
Obviously antibacterial finishings are not new. On the other hand, we apply antibacterial finishing simultaneously with soft hand feel finishing in our laundries with a nebulization system. Thanks to this system the water needed for this kind of application is much less compared to the conventional ones.
On some of our special collection garments` tags or labels you may see that we suggest washing your jeans less. This suggestion is based on the antibacterial finishing application. 
Nevertheless, with or without the antibacterial application we suggest that you wash your jeans less frequently, with less chemicals and in low water temperatures.
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